At what point do public health announcements do more harm than good? Living in NYC, I’m exposed to a number of these kinds of ads to promote healthy eating, cut sugar, or quit smoking, and they’re all visually graphic and somewhat disturbing. Similar to the anti-drink driving ads aired in Ireland and the UK several years back, the point is to shock the viewer. But those ads proved ineffective as researchers noted the number of drink-and-drive incidents actually went up after the PSAs aired.
So what can we do? At what point does being politically correct and sensitive to the target audience overtake the desire to implement an effective campaign against obesity? What do you think?